{"title":"POSTPARTUM","description":"\u003cp class=\"size--32\"\u003e\u003cmeta charset=\"utf-8\"\u003e Here’s the thing, taking care of your little one starts with taking care of yourself. Every baby needs a happy, healthy, energized and cheerful mother to keep those giggles coming. Indeed, giving birth and motherhood feels like having superpowers but sorry to break it to you - you are still a human being! \u003cbr\u003eSelf-care is not a luxury, it is a necessity!\u003c\/p\u003e","products":[{"product_id":"strength-oil-roll-on","title":"Strength Oil Roll-On","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eFOLLOW YOUR INTUITION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"467\" data-start=\"361\"\u003eA carefully blended oil designed to support moments when you need to reset and reconnect with your energy.\u003c\/p\u003e\n\u003cp data-end=\"674\" data-start=\"469\"\u003eWith notes of neroli, rose geranium, mandarin, and grapefruit, this roll-on offers a gentle, uplifting scent that helps ease the feeling of stress and fatigue, bringing you back to a more balanced rhythm.\u003c\/p\u003e\n\u003cp data-end=\"866\" data-start=\"719\"\u003eApply to your wrists, pause, and take a few slow breaths. Let the scent settle and support you in finding your energy again - one moment at a time.\u003c\/p\u003e\n\u003cp data-end=\"958\" data-start=\"868\"\u003eThe pocket-sized roll-on is easy to carry with you, so it’s always there when you need it.\u003c\/p\u003e\n\u003cp data-end=\"958\" data-start=\"868\"\u003e \u003c\/p\u003e","brand":"Mama Matters","offers":[{"title":"10 ml","offer_id":47548799779155,"sku":"rol10","price":29.0,"currency_code":"EUR","in_stock":true},{"title":"2 ml","offer_id":47548799811923,"sku":"rol2mini","price":5.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2263\/8545\/files\/MM_RO_ALT_IMG2_26.jpg?v=1776038063"},{"product_id":"mama-milestone-cards","title":"Mama Milestone Cards","description":"\u003cp data-end=\"533\" data-start=\"396\"\u003e\u003cbr\u003eA set of 20 beautifully illustrated Mama Milestone Cards — created to celebrate the small and big moments of your first year as a mother.\u003c\/p\u003e\n\u003cp data-end=\"670\" data-start=\"535\"\u003eFrom the early days to the milestones that follow, these cards gently capture the reality, humor, and quiet achievements along the way.\u003c\/p\u003e\n\u003cp data-end=\"695\" data-start=\"672\"\u003eFeaturing moments like:\u003cbr\u003e– Picking up toys is my new cardio\u003cbr\u003e– I fit in my pre-baby jeans\u003cbr\u003e– I’ve made it through the first six weeks\u003cbr\u003e– First family trip to...\u003cbr\u003e– My first day back to work, et al.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eTake notes, capture photos, and mark the moments you’ll want to look back on -  a light-hearted companion through a year that changes everything.\u003cbr\u003e\u003c\/p\u003e","brand":"Mama Matters","offers":[{"title":"Default Title","offer_id":31907120873546,"sku":"mmc21","price":33.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2263\/8545\/files\/MM_MMC_26.jpg?v=1775823960"},{"product_id":"recovery-oil-spray","title":"Recovery Oil","description":"\u003cp\u003e\u003cb\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cem\u003eOur current 100ml batch expires at the end of September and we're giving you a 50% discount. The oil doesn't turn bad, and it is not harmful to your skin. The only change you might notice in a few months is a change in smell.\u003c\/em\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHONOR YOUR BODY\u003cbr\u003e\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003eA fragrance-free, organic oil blend designed to support your skin as it heals and recovers after pregnancy.\u003c\/p\u003e\n\u003cp\u003eLight and easily absorbed, it helps nourish the skin and support its natural regeneration, especially in delicate areas such as C-section scars. It can be used anywhere your body needs extra care, from your belly to your hands and feet.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eAlso ideal after shaving or waxing, or whenever your skin needs a little extra nourishment.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe lightweight texture and practical pump bottle in 30ml make it easy to apply, at home or on the go. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Mama Matters","offers":[{"title":"100 ml","offer_id":32425509453898,"sku":"rec100","price":20.0,"currency_code":"EUR","in_stock":true},{"title":"30 ml","offer_id":32425509421130,"sku":"rec30","price":22.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2263\/8545\/files\/MM_RO100ML_26IMG6.jpg?v=1775823990"},{"product_id":"healing-clay-soap","title":"Healing Clay Soap","description":"\u003cp data-start=\"319\" data-end=\"412\"\u003e\u003cstrong\u003eTAKE YOUR TIME\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"319\" data-end=\"412\"\u003eA gentle clay soap designed to cleanse and care for your skin during times of change.\u003c\/p\u003e\n\u003cp data-start=\"324\" data-end=\"570\"\u003eEnriched with healing clay, it softly purifies while helping your skin stay hydrated and balanced. Fragrance-free, it respects your natural scent, supporting early bonding, as babies recognise their mothers through smell from the very beginning.\u003c\/p\u003e\n\u003cp data-start=\"572\" data-end=\"716\"\u003eIdeal for expectant and new mothers, it offers a simple, natural way to care for your skin, including areas affected by stretch marks and scars.\u003c\/p\u003e","brand":"Mama Matters","offers":[{"title":"Default Title","offer_id":31907133849674,"sku":"clay60","price":16.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2263\/8545\/files\/MM_HCS_26_IMG2.jpg?v=1776034359"},{"product_id":"healing-wool-pads","title":"Organic Healing Wool Pads","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-8a2277f2-7fff-73b2-8ad0-367edaa80004\"\u003e\u003cspan\u003ePATIENCE IS KEY\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-start=\"376\" data-end=\"455\"\u003eBreastfeeding can be demanding, and small comforts can make a real difference.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eOur organic healing wool pads, naturally rich in lanolin, help soothe sore nipples and support sensitive skin between feeds. Soft and breathable, they help comfort sore nipples and ease the feeling of irritation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cbr\u003ePack includes:\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e- 10 pads \/ \u003c\/span\u003e\u003cspan\u003e⌀\u003c\/span\u003e\u003cspan\u003e 5 cm\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Mama Matters","offers":[{"title":"Default Title","offer_id":31907142795338,"sku":"wol10","price":9.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2263\/8545\/files\/MM_HW_26_IMG5.jpg?v=1775825698"},{"product_id":"starter-kit-into-motherhood","title":"Essentials for Motherhood","description":"\u003cp\u003e\u003cb\u003eWHEN A BABY IS BORN, SO IS A MOTHER\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-end=\"513\" data-start=\"380\"\u003eA thoughtfully curated collection of natural, restorative essentials to support you through the first weeks after birth and beyond.\u003c\/p\u003e\n\u003cp data-end=\"763\" data-start=\"515\"\u003eCreated with care, this set brings together everything you need for gentle postpartum recovery. From soothing and nourishing your body to creating small moments of rest, each product is here to support you as you adjust, heal, and find your rhythm.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT'S INSIDE\u003cbr\u003e\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003eDiscover each product:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e– \u003ca href=\"https:\/\/mama-matters.com\/collections\/mamawear\/products\/recovery-oil-spray\"\u003eRecovery\u003c\/a\u003e\u003c\/span\u003e\u003ca href=\"https:\/\/mama-matters.com\/collections\/mamawear\/products\/recovery-oil-spray\"\u003e\u003cstrong\u003e \u003c\/strong\u003eOil\u003c\/a\u003e (30ml)\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e– \u003ca href=\"https:\/\/mama-matters.com\/collections\/mamawear\/products\/healing-clay-soap\"\u003eHealing Clay Soap\u003c\/a\u003e (30g)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e– \u003ca href=\"https:\/\/mama-matters.com\/products\/soothing-nip-lip-balm\"\u003eSoothing Nip \u0026amp; Lip Balm\u003c\/a\u003e (20ml)\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e– \u003ca href=\"https:\/\/mama-matters.com\/collections\/mamawear\/products\/healing-sitz-bath\"\u003eCalming Sitz Bath\u003c\/a\u003e (10g)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e– \u003ca href=\"https:\/\/mama-matters.com\/collections\/mama-matters-cards\/products\/superpower-cards\"\u003eMama Milestone Cards\u003c\/a\u003e (1 pack)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e– \u003ca href=\"https:\/\/mama-matters.com\/collections\/mamawear\/products\/healing-wool-pads\"\u003eHealing Wool Pads\u003c\/a\u003e (10 pcs)\u003c\/p\u003e\n\u003cp\u003e– \u003ca href=\"https:\/\/mama-matters.com\/collections\/mamawear\/products\/nursing-pads\"\u003eOrganic Bamboo-Cotton Nursing Pads\u003c\/a\u003e (black, 2 pcs)\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eGOOD TO KNOW\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e- Are you pregnant and privately insured with Wiener Städtische Versicherung? Then you'll get our kit for free. Click \u003ca href=\"https:\/\/www.wienerstaedtische.at\/privatkunden\/gesund-fit\/serviceleistungen\/geburtsvorbereitungskurs.html\" style=\"color: rgb(0, 0, 0);\" target=\"_blank\"\u003ehere\u003c\/a\u003e to find out how to order yours!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e- The set offers 20% saving compared to purchasing individually\u003c\/p\u003e\n\u003cp\u003e- Listen to our interview with Postpartum Doula, Stephanie Johne, \u003ca title=\"Die Schwangerschaft endet nicht nach der Geburt\" href=\"https:\/\/vimeo.com\/1167998366?share=copy\u0026amp;fl=sv\u0026amp;fe=ci\"\u003e‘Pregnancy doesn't finish after giving birth’.\u003c\/a\u003e\u003c\/p\u003e","brand":"Mama Matters","offers":[{"title":"Default Title","offer_id":31925856305226,"sku":"strtM7","price":119.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2263\/8545\/files\/MM_EFM_26.jpg?v=1776032007"},{"product_id":"nursing-pads","title":"Natural Comfort Nursing Pads","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eHANG ON IN THERE. YOU ARE GETTING BETTER EVERY DAY.\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003eOrganic bamboo-cotton pads for breastfeeding\u003c\/p\u003e\n\u003cp data-end=\"452\" data-start=\"372\"\u003eBreastfeeding isn’t always easy, and small comforts can make a real difference.\u003c\/p\u003e\n\u003cp data-end=\"684\" data-start=\"454\"\u003eOur washable nursing pads are designed to support you through this time with softness, care, and protection. The non-slip bamboo outer layer helps keep them in place while absorbing moisture and keeping your clothing dry.\u003c\/p\u003e\n\u003cp data-end=\"824\" data-start=\"686\"\u003eInside, natural wool layers provide a soothing, breathable environment that helps comfort sensitive skin and ease the feeling of soreness.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePack Includes:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e- 2 x 95% organic bamboo shells, printed with 2 x self-care messages\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e- 2 x removable healing wool pads\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e- 2 x removable organic cotton pads\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Mama Matters","offers":[{"title":"Single Pack (2 pads) \/ Black","offer_id":32604389802058,"sku":"pad2","price":39.0,"currency_code":"EUR","in_stock":true},{"title":"Single Pack (2 pads) \/ Undyed","offer_id":53589840068947,"sku":null,"price":39.0,"currency_code":"EUR","in_stock":true},{"title":"Twin Pack (4 pads) \/ Black","offer_id":32604389834826,"sku":"pad4","price":73.0,"currency_code":"EUR","in_stock":true},{"title":"Twin Pack (4 pads) \/ Undyed","offer_id":53589840101715,"sku":null,"price":73.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2263\/8545\/files\/MM_NP_B_26_IMAGE2.jpg?v=1776032851"},{"product_id":"pillow-spray","title":"Calming Sleep Mist","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eALLOW YOURSELF TO PAUSE\u003c\/strong\u003e \u003cbr\u003e\u003c\/span\u003eA calming sleep mist designed to support moments of rest, even when nights are interrupted.\u003c\/p\u003e\n\u003cp data-start=\"405\" data-end=\"570\"\u003e\u003cmeta charset=\"utf-8\"\u003eSpritz onto your pillow or into the air before sleep. Let the delicate soothing scent settle around you and guide you into a more restful night\u003c\/p\u003e","brand":"Mama Matters","offers":[{"title":"Default Title","offer_id":32469013200970,"sku":"plw30","price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2263\/8545\/files\/MM_CSM_26_IMG3.jpg?v=1776034359"},{"product_id":"soothing-nip-lip-balm","title":"Soothing Nip \u0026 Lip Balm","description":"\u003cp data-start=\"268\" data-end=\"352\"\u003e\u003cstrong\u003ePATIENCE IS KEY\u003cbr\u003e\u003c\/strong\u003eA soothing balm designed to care for sensitive skin during and beyond breastfeeding.\u003c\/p\u003e\n\u003cp data-start=\"354\" data-end=\"569\"\u003eOur Nip \u0026amp; Lip Balm helps comfort dry, cracked nipples and ease the feeling of soreness between feeds. The rich, nourishing texture melts into the skin, supporting recovery while leaving your skin soft and cared for.\u003c\/p\u003e\n\u003cp data-start=\"571\" data-end=\"682\"\u003eA true everyday essential, it can also be used on lips or any dry areas that need extra softness and hydration\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMade with carefully selected organic ingredients, this balm is kind to even the most sensitive skin.\u003c\/p\u003e","brand":"Mama Matters","offers":[{"title":"20 ml","offer_id":47548805513555,"sku":"nip20","price":28.0,"currency_code":"EUR","in_stock":true},{"title":"2 ml","offer_id":47548805546323,"sku":"nip2mini","price":4.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2263\/8545\/files\/MM_N_L_26_CLOSE2.jpg?v=1776034074"},{"product_id":"activating-coffee-soap","title":"Activating Coffee Soap","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cbr\u003eREVIVE YOUR SENSES\u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003eA gently exfoliating coffee soap designed to cleanse, refresh, and bring your skin back to life.\u003c\/p\u003e\n\u003cp data-end=\"666\" data-start=\"451\"\u003eFinely ground \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eBalthasar Kaffee\u003c\/span\u003e\u003c\/span\u003e in the upper layer helps neutralize odors while softly exfoliating the skin. The lower part remains smooth, creating a balanced bar that both renews and comforts.\u003c\/p\u003e\n\u003cp data-end=\"764\" data-start=\"668\"\u003ePerfect for use in the shower or by the kitchen sink, whenever your hands need a deeper cleanse.\u003c\/p\u003e\n\u003cp data-end=\"872\" data-start=\"766\"\u003eCrafted with \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eOatly\u003c\/span\u003e\u003c\/span\u003e Oat Milk Barista Edition for a creamy, nourishing feel.\u003c\/p\u003e\n\u003cp data-end=\"936\" data-start=\"874\"\u003eThoughtfully packaged in a hand-sewn, Japanese-style wrapping.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Mama Matters","offers":[{"title":"Default Title","offer_id":39443116163146,"sku":"coff60","price":16.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2263\/8545\/files\/MM_CS_26_IMG1_389df8df-5d46-414f-9ef5-f4bb6634b2a0.jpg?v=1776034580"},{"product_id":"neroli-face-body-mist","title":"Neroli Face \u0026 Body Mist","description":"\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eBE GENTLE WITH YOURSELF\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"544\" data-start=\"351\"\u003eA lightweight, hydrating face \u0026amp; body mist distilled from delicate orange blossom (neroli). It refreshes the skin and wraps you in a subtle, natural, and uplifting scent.\u003c\/p\u003e\n\u003cp data-end=\"742\" data-start=\"546\"\u003eUse anytime your skin needs a moment of hydration or as a first step before applying your face or body oil. 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