Ethos

Die Geburt einer neuen Identität kann genauso herausfordernd sein wie die Geburt eines Babys, doch Gesellschaft und Gesundheitssysteme konzentrieren sich primär auf die Entwicklung des Babys. Unsere Vision ist es, Mütter dabei zu unterstützen, Selbstfürsorge zu praktizieren, sich sicher zu fühlen und gesund zu bleiben, besonders in den ersten Monaten nach der Geburt.

Studien zeigen, dass Frauen, die während der Schwangerschaft über die postpartale Phase und deren Auswirkungen informiert und aufgeklärt werden, ein um 50 % geringeres Risiko haben, eine postpartale Depression zu entwickeln.

Damit schließt sich der Kreis zu unserer Mission.

When a baby is born, so is a mother.

Behind the scenes

This is us! Delia Wieser—innovation consultant and mother a boy—and Katharina Griesbacher-Tafner—designer and mother of two boys.

We were surprised by the sheer number of things you need right after giving birth and by the transformation that both mind and body undergo. Traditional postpartum care for women has been lost over time and with the shift toward individualization. We’re here to change that. So our playdates with our sons quickly turned into meetings for the two of us. And here we are now.

Delia’s experience as a trend researcher, as well as her work as an innovation consultant with dozens of companies from around the world, were essential to developing the project’s core idea and continue to drive our product development and business strategy.

Katharina is our head of aesthetics. Her experience in brand building for startups and her focus on sustainable design are invaluable to the development of our product portfolio and visual identity.