Mama Matters was born from our personal journeys into motherhood — the beauty, the overwhelm, the transformation. Our mission is simple yet profound: to help women feel seen, supported, and empowered — during pregnancy, postpartum, and throughout motherhood. Behind The Scenes We are Delia Wieser, innovation consultant and mother to Matei, and Katharina Griesbacher, designer and mother to Theo and Noah. When we became mothers, we were struck by how deeply this role reshaped our body, mind, and spirit. We realized how little space there was for real, honest support. During those times, many women feel insecure while their intuition is overshadowed by societal expectations. So here we are, on a mission to change that. Together, we merge innovation and design: Delia's experience as a trend researcher and innovation consultant in working with global companies shapes our product development and strategy, while Katharina's focus on sustainable design and brand building shapes mama.matters' visual identity. We come from different backgrounds, but what unites us is our human-centred approach to creativity. When developing new products and designs, we focus on the fundamental needs and expectations of our customers. We’re also joined by Katharina Müllner, an agricultural scientist specialising in phytomedicine. With a unique combination of science, traditional herbal knowledge and aromacare, she brings her extensive knowledge and passion to the development of our skincare products. Our First Products We launched with a crowdfunding campaign and a line of postpartum clothing — breathable, cooling, made with healing materials, and sewn with self-care messages tucked inside. One of our signature pieces, the Second Skin Leggings, became a favorite for its comfort. Soon after, we developed our natural skincare line, handmade in our lab in Vienna. Our very first product was the Healing Clay Soap, fragrance free and created specifically for sensitive skin. Next were the basics for postpartum: The Strength Oil Roll-On creates a small ritual to anchor and energize with mandarine, neroli, grapefruit and rose geranium in jojoba oil — Our Calming Sleep Mist invites calm into busy days with a mix of tonka, vetiver, bergamot and neroli  — Our body oils are named ‘Honour Your Body’ to celebrate postpartum beauty and reclaim body positivity and are fragrance-free to cater to pregnancy and breastfeeding needs  — We developed the Nip&Lip Balm formulation to achieve a lighter texture than the heaviness of pure lanolin, incorporating high-quality restorative oils such as wheat germ oil. — One of our most beloved creations is the Body Oil Candle — a candle that melts into warm body oil. Each year, we co-create a limited edition ceramic cup holding the candle with local artists, turning everyday rituals into small pieces of art. Thanks to our in-house production we can prioritize quality, creativity, and purpose — not just cost. Branding Is A Feeling Mama Matters is more than skincare — it’s a feeling and a mindset.Everything we create is designed to invite softness, warmth, and presence. From the tactile texture of our labels to the weight of the bottle in your hand, every detail matters. Even our labels are made from fine Italian paper with extra thickness for a luxurious feel. And soon, we’ll move toward printing directly on the bottles — a step towards our dream of creating a refillable system. Words can hold space. From the self-care messages on our packaging to the voice in our podcast, our words are chosen to comfort, connect, and empower. We speak to mothers with honesty and heart — never preaching, always understanding. We believe in small, soulful reminders that you are doing enough.   Motherhood (Un)seen Our podcast and video series, Motherhood Unseen, dives into the realities often left in the shadows — from matrescence and partnership changes to single motherhood, intimacy throughout pregnancy and more. It’s our way of saying: you’re not alone. In May 2024, we brought these stories to life in a moving photo exhibition, showcasing motherhood’s raw, invisible side through the eyes of international female photographers.   It's On Us, All Of Us At our core, we believe that caring for mothers is a social responsibility — not a luxury.We advocate for a world where the postpartum experience is not isolated or invisible but supported and seen. That’s why we are so proud to work with partners like Wiener Städtische Versicherung to make self-care part of early postpartum support. Finally an insurance company that also offers tools for recovery and rest.   With our self-care messages and products, we support mothers in their daily rituals. But our vision goes beyond the individual. We want to create a broader awareness that motherhood is not just a private matter but affects all of us. Mothers can only look after themselves and their children as far as society allows them to. Mama Matters will continue to grow — thoughtfully, creatively, humanly.We will keep listening to mothers. We will keep designing products that nourish. And we will keep holding space for honest conversations. Because every mother matters.And you matter.