Mama Matters

Predict the unpredictable. New mum's starter kit into motherhood.

What does a new mum need to feel supported, nurtured and empowered?

The postnatal period, known as well as ‘postpartum’ or the fourth trimester, runs for about six weeks. According to the World Health Organization, this is both the most critical and neglected phase in the lives of mothers and babies.

We’re pretty honoured to be right here with you for this journey.
#mamamatters

Mama's Complete Postnatal Companion

THE ULTIMATE GROUP GIFT

Created in consultation with midwives, other SuperMums & AwesomeDads, we picked the best so new mums can remain confident and joyful in these tough, but fabulous times.

Pioneering a new form of gift purchasing powered by Pay by Group.

“A rich variety of high quality products, incredibly insightful and packed in a stylish bag. Amazing!”

Jicki, media planner & SuperMum of three, Berlin

"The best gift ever. I had no idea I needed so much stuff after giving birth. I was only thinking about the baby and forgot to think about myself."

Steffi, SuperMum of Clara

"As a midwife I know how important it is to have access to the right postnatal care. Mama Matters lays the ground for a happy and confident postnatal time."

Christina Proprentner, midwife & SuperMum of two, Vienna

MAMA GLORY BOX

So many baby boxes out there. What about the mums?!

Tada! A starter kit into motherhood consisting of 18 products bundled in an innovative luxury keepsake box with an elegant wooden lid.

WHAT'S INSIDE

WANDER MAMA BAG

Mamas, like all superheroes, deserve the right gear.

This 18 products bundle includes all a new mum could wish for, beautifully packed in a clever weekender bag, including a fold-away hang-up design.

WHAT'S INSIDE

MAMA GLOW mini bundle

All babies need a confident, relaxed and pampered mama to keep those giggles coming. This mini bundle does it all in nap time.

what's inside?

MAMA GROOVE mini bundle

This mini bundle is like a million fans cheering for the new mum, boosting her status both online and offline.

what's inside?

THE CARDS

<h5></h5> The essence of insightful conversations with communities of SuperMums, AwesomeDads and midwives, these cards give snack-sized tips and wellbeing hacks for the postnatal time.

MAMA SUPERPOWERS CARDS

<h5></h5>Representing mum’s 1st year beautifully illustrated diary, the cards are a cheery celebration of the hard-fought milestones every mother reaches on her own roller coaster journey.

MAMA MILESTONE CARDS

OUR MANTRA

Mama Matters brings the new mum into the spotlight, the very person whose needs can sometimes get lost in the excitement of a new baby, empowering her to feel like a superhero: confident, relaxed and joyful, especially at the very beginning of her journey into motherhood.

FULL BUNDLE: MAMA GLORY BOX

FULL BUNDLE: WANDER MAMA BAG

short reads on #wellbeinghacks

A successful day with a baby

The definition of a successful day radically changes when you have a newborn, especially if you had an active work life before. You might have difficulty calling it a successful day...

Wide-eyed with wonder

The first night with a newborn is emotionally supercharged. Birth is exhausting for babies too – not only for the mum – and adjusting to life outside the womb makes...

The spritz. This is not a cocktail.

Ok so here’s the thing: you might pee your pants a little when you cough, sneeze or laugh for a few weeks or even months after giving birth. One in...