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WHEN A BABY IS BORN SO IS A MOTHER

Giving birth to a new identity can be as demanding as giving birth to a baby, yet society and the healthcare systems mainly focus on how the baby develops. Our vision is to bring the mum into the spotlight, empowering her to practice self-care, to feel confident and stay healthy especially in the first months after giving birth. 

Studies say that women who are informed and educated about the postpartum time and its effects before giving birth have 50 % less risk to develop postpartum depression.

That’s where our mission comes full circle.

BEHIND THE SCENES

That’s us! Delia Wieser  - innovation consultant and mum of Matei and Katharina Griesbacher – designer and mum of Theo and Noah.

We can't do the 3 am feeds for you but we can dress you with smart materials [that are usually only available to elite athletes] and equip you with natural products that support your healing process and improve your mental wellbeing.

No one did that for us when we became mothers. We were taken by surprise about the sheer quantity of things mums need to thrive and the transformation our minds and bodies were going through. Traditional postpartum care has been lost with time and eroded by globalisation. We set off to fix this. Our playdates with the little boys soon became working sessions for the two of us. And here we are.

Delia's experience as a trend researcher as well as her innovation consultancy work with tens of companies from all over the world was essential in developing the core project idea and continues to push our product development and business strategy.

Katharina is the chief of aesthetics. Her experience in brand building for startups and her focus on sustainable design is extremely valuable for developing our product portfolio and visual identity.

BOTANICAL WELLBEING

Mother Nature has extraordinary healing powers – we borrow them for every product we make whether it’s textiles or cosmetics.

In our skincare range, we reduce the number of ingredients to the minimum needed for excellent results and we keep them fragrance-free – because babies are attracted by their mum’s unadorned body smell and that’s how they recognize and bond with her.

Every product invites mothers to practice self-care - even the tiniest moments of mindfulness and care can make a big difference in the midst of the beautiful yet challenging beginnings of life with a baby. 

All our skincare & aromatherapy products are entirely made with natural organic ingredients in Vienna and even though originally developed with pregnancy and postpartum needs in mind they can be used by anyone.

SMART MATERIALS

Performance apparel enables professional athletes to be their best. Mums, like all olympic athletes, deserve to have the right gear. 

That’s why we set out to create the world’s first sustainable, natural, body-caring maternity leggings that encourages the body to relax & recover while supporting [future] mums mental wellbeing.

Made of bamboo & wood pulp from eucalyptus, spruce, pine, birch, and beech grown in natural forests and sustainably managed plantations, the fabrics in our low-waist & high-waist leggings maintain the natural, body-caring properties of each plant: anti-bacterial, anti-irritation, cooling & antiperspirant, moisture management, UV protection and more. It’s all certified.

We use the material production leftovers from our leggings to produce the most amazing, washable, cooling nursing pads ever.

SELF-CARE MESSAGES

There is no perfect or best way to motherhood, just your way! Trust yourself! Follow your  intuition! Take time to do what makes you happy! Your body has superpowers, honor it! - these are just a few of the things mothers need to be constantly reminded of. 

We decided to create our products starting from these important messages and print them either directly inside the leggings, visible only to the wearer to read any time for a boost of motivation or a moment of mindfulness, or directly on the product labels.

ONLY THE FINEST. SERIOUSLY.

We make no compromises on costs or sustainability as we strive to provide you with the highest quality possible, in every product we develop. Therefore the materials, ingredients and packaging costs are a lot higher compared to mass production companies.

Each and every one of our products is designed and hand-made by our founders together with a small team of talented craftspeople we work with in Vienna, Austria.

All our production partners are paid fairly.

We personally wrap every item with the greatest care for detail.

We’re pretty honoured to be right here with you for this journey.

Thank you.

The birth of a new identity can be just as challenging as the birth of a baby, yet society and healthcare systems focus primarily on how the baby is developing. Our vision is to support mothers in practicing self-care, feeling confident, and staying healthy, especially in the first few months after giving birth. 

Studies show that women who are informed and educated during pregnancy about the postpartum period and its effects have a 50% lower risk of developing postpartum depression.

This brings us full circle to our mission.